Policies & Procedures
1. Introduction & Interpretation
1.1 Purpose
Anovité markets its products through Independent Associates. These Policies & Procedures (“Policies”) define the relationship between Anovité and its Associates and set the standards of acceptable business conduct. They exist to protect the integrity of the Anovité opportunity, to keep every Associate’s conduct lawful and ethical, and to safeguard the Company and the field from the legal and reputational harm that a single non-compliant Associate can cause. Every Associate is responsible for reading, understanding, and operating under the most current version of the Policies. Any Anovité Independent Associate is bound by a Contract – which is comprised of the Associate Agreement, the Policies & Procedures, the Compensation Plan, and any applicable Country Addendum, each as amended from time to time. The Associate’s existing Agreement continues in effect and is operated through the Business Entity upon Anovité’s written approval of this registration.
1.2 Definitions
Capitalized terms have the meanings given where first defined and in the list below. Where a term is defined differently in a Country Addendum, the Addendum controls in that market.
- Associate / Independent Associate: an individual or entity whose enrollment the Company has accepted and whose Agreement is in good standing.
- Customer: a person who buys Anovité products for personal use and is not enrolled as an Associate. Retail Customer and Preferred/Wholesale Customer are sub-types defined in the Compensation Plan.
- Downline / Organization: the Associates enrolled below you in your line of sponsorship.
- Line of Sponsorship (LOS) / Genealogy: the Company-compiled records describing sponsorship relationships, volumes, and contact information; Confidential Information and a trade secret under Section 4.
- PQV (Personal Qualifying Volume): point value from your own purchases and your personally enrolled Customers’ purchases, as defined in the Compensation Plan.
- Active: holding at least 50 PQV within a rolling five (5)-week period (the current commission week plus the prior four). Inactive is the failure to meet that threshold. While Active, unmatched Bonus Volume in each leg carries forward week to week with no cap; when an Associate becomes Inactive, all accumulated, unpaid Bonus Volume in both legs is forfeited and does not carry forward. See the Compensation Plan.
- Bonus Volume / Commissionable Volume: the basis on which commissions are calculated; varies by product and excludes starter kits, sales aids, shipping, and taxes.
- SmartShip: the optional automatic recurring-order program.
- Resalable: unopened, unused, current, undamaged product whose packaging is intact and which can be resold at full price, returned within the applicable window.
1.3 Amendments to the Contract
Because laws and the business environment change, Anovité may amend the Contract, including prices and the Compensation Plan, in its discretion. Amendments take effect immediately after the Company publishes notice (by posting to the official website or Associate back office, email, or other reasonable means) and do not apply retroactively to conduct occurring before the effective date. Your continued operation of an Anovité business or acceptance of commissions after the effective date constitutes acceptance of the amended Contract.
1.4 Independent-Contractor Status (Restated)
The independent-contractor terms in Section 1.2 are incorporated here and apply throughout. You set your own goals, hours, and methods, consistent with the Contract and applicable law.
1.5 Severability, Waiver & Delays
If any provision is found invalid or unenforceable, only that provision (or the offending portion) is severed and reformed to reflect its purpose as closely as the law allows; the rest remains in effect. The Company’s failure to enforce any provision is not a waiver; waivers are effective only in writing signed by an authorized officer, and a waiver of one breach is not a waiver of any other. The Company is not liable for delays or failures caused by events beyond its reasonable control (force majeure), including natural disasters, labor disputes, war, civil unrest, supply interruptions, pandemics, and government action.
2. Becoming & Remaining an Associate
2.1 Eligibility
To become an Associate you must:
(a) be of the age of majority in your state, province, or country of residence (and in no case under 18);
(b) reside in, and be legally authorized to do business in, a market Anovité has officially opened;
(c) provide your legal name and a valid government tax identification number (in the U.S., a Social Security Number or EIN; in other markets, the local equivalent required by the Country Addendum);
(d) submit a complete enrollment form and accept the Contract;
(e) provide a unique physical address, email address, and payment method not already associated with another Anovité account (subject to the household rule in Section 2.7);
(f) not be an employee, officer, or director of Anovité (or their spouse/domestic partner);
(g) not have a felony conviction within the prior 7 years involving fraud, dishonesty, or violence (other convictions reviewed case by case); and
(h) satisfy any additional eligibility criteria in the applicable Country Addendum.
2.2 No Purchase Required to Join; Starter Kit
No product purchase or fee of any kind is required to become or remain an Associate. Enrollment requires only a completed enrollment form and acceptance of the Contract. Any starter kit is sold at cost-based pricing, contains no commissionable volume, and is returnable under Section 8. The opportunity to earn is based on the sale of products to end consumers, not on enrollment fees or purchases by Associates.
2.3 Customers vs. Associates
Anovité encourages genuine retail sales to Customers who are not Associates. Associates should make products available to Customers and should not represent that buying products as an Associate is necessary to use them.
2.4 Business Entities
You may operate through a corporation, LLC, partnership, or trust (a “Business Entity”) by filing a Business Entity Registration Form and required tax documents. All owners and principals are jointly and severally liable for the entity’s compliance with the Contract and any debts to Anovité. Adding or removing principals, or changing entity type, requires the Company’s prior written approval. Changing the entity may not be used to circumvent Sections 2.7, 4, or 5.
2.5 Term, Renewal, Suspension & Reinstatement
The Agreement term is one year and renews automatically each year at no cost. There is no enrollment fee, no renewal fee, and no reinstatement fee. An Associate whose account has become Inactive may be reinstated simply by returning to Active status (generating the required 50 PQV) — there is no reinstatement charge. The Company may suspend or terminate an account, and roll up the Downline under Section 2.1, 2.6, 3, or for inactivity or for cause under Section 12; re-enrollment after termination is subject to Section 5.4.
2.6 One Business Per Associate
No person may hold an ownership interest in more than one Anovité business, and no person may receive compensation from more than one Anovité business, except as expressly permitted (e.g., bona fide inheritance; a permitted second business resulting from marriage; or one or more Re-Entry business positions earned under the Compensation Plan upon qualification as a Crown Diamond Executive).
2.7 Household Rule
Members of the same household may not hold interests in more than one Anovité business except as permitted by Section 2.6. A “household” means individuals residing at the same address who are related by blood, marriage, domestic partnership, or adoption, or who otherwise operate as a single economic unit. Adult children meeting all eligibility requirements may hold their own Agreement. The household rule may not be evaded through the use of a relative’s name, an entity, or any other artifice.
3. Operating the Business
3.1 General Standards of Conduct
You must safeguard Anovité’s reputation; comply with all applicable laws; deal honestly and fairly with Customers, prospects, and other Associates; and avoid deceptive, misleading, unethical, or high-pressure conduct. You are responsible for all statements you make that are not contained in current official Anovité materials.
3.2 Advertising & Use of the Brand
You may market Anovité using current, Company-approved materials, and you may create personal content provided it complies with these Policies and is truthful and substantiated. You must identify yourself in all business communications as an “Independent Anovité Associate.” You may not produce materials that alter Anovité’s product labeling, imply Company endorsement of your personal materials, or create confusion with official Anovité corporate communications.
3.3 Social Media
If you promote Anovité on social media you must:
(a) clearly identify yourself as an Independent Anovité Associate;
(b) not complete sales or enrollments directly on a social platform — link to your Company-provided replicated site;
(c) follow each platform’s terms of use;
(d) not create any profile, handle, image, or page that a reasonable person could mistake for an official Anovité corporate account;
(e) disclose your material connection to Anovité in any post promoting products or the opportunity, consistent with FTC endorsement rules and local equivalents; and
(f) keep records of content you post, as the Company may review Associate social media (directly or via monitoring tools) to confirm compliance.
Testimonials and before/after content must be genuine, currently substantiated, and consistent with approved claims; must disclose duration of use and any other contributing factors; must not be retouched or use stock imagery; and must show the same identifiable person. See Section 3.6.
3.4 Confidentiality of Genealogy (cross-reference)
Genealogy and downline data are Confidential Information and trade secrets governed by Section 4; misuse is a material breach that survives termination.
3.5 Replicated Websites, Domains & Online Conduct
Online promotion of Anovité must run through your Company-provided replicated website or approved channels. You may not: register or use Anovité’s names, marks, or confusingly similar variants in domain names, social handles, email addresses, or paid-search display URLs; sell Anovité products on third-party marketplaces or auction sites (e.g., Amazon, eBay, Walmart.com, marketplace/“buy-sell” groups); use “blind” ads that hide the Anovité connection; or spam. Pay-per-click and banner ads must resolve to your replicated site and must not imply you are the corporate site. Any breach of this Section 3.5 may result in your forfeiting any Anovité URL you have registered directly to Anovité.
3.6 Product, Health & Comparative Claims
You may make only the product claims contained in current official Anovité materials. You may not state or imply that any Anovité product diagnoses, treats, cures, mitigates, or prevents any disease or medical condition, or is a substitute for medical care. You may not present products as drugs, make claims unsupported by competent and reliable scientific evidence, share or re-share third-party content making such claims, or state or imply government approval or endorsement of the products. Comparative claims against other companies’ products are prohibited except as set out in official materials.
3.7 Income & Lifestyle Claims
Income and lifestyle claims must be truthful, must reflect what a typical Associate actually earns, and must be accompanied by, and consistent with, the current Anovité Income Disclosure Statement (IDS) with a link or copy in close proximity to the claim. You must explain that results vary and depend on effort and skill. You may not: project or guarantee income; display your own earnings, payment records, bank or tax records as a recruiting tool; or use atypical results or phrases such as “financial freedom,” “guaranteed income,” “passive/residual income,” or “quit your job” without the disclosures and substantiation the law requires.
3.8 Bonus Buying & Inventory Loading Prohibited
Manipulating the Compensation Plan is strictly prohibited. This includes “bonus buying” (enrolling phantom or unaware persons, stacking, purchasing under another’s ID, or buying product solely to qualify for rank or bonuses) and inventory loading (buying more product than you can reasonably resell or consume). With each order you certify that you have sold or consumed at least 70% of prior orders. The Company may verify resale and inspect records. Eligibility to earn is driven by genuine product sales to end consumers.
3.9 Claims of Approval; Taxes; Insurance
No government agency approves or endorses direct-selling programs; you may not imply otherwise. You are responsible for your own local, state/provincial, and national taxes; Anovité issues tax forms as required by law (e.g., IRS Form 1099-NEC in the U.S. at the $600 threshold). You are encouraged to obtain appropriate business insurance.
4. Confidential Information & Trade Secrets
Genealogy reports, downline and upline data, Customer and Associate identities and contact details, and volume and performance information (“Confidential Information”) are proprietary trade secrets of Anovité, provided to you in confidence solely to build and support your own Organization. You may not use Confidential Information for any other purpose; disclose it to any third party (including your own downline); use it to compete with Anovité; or use it to recruit or solicit any Associate or Customer to another program. These obligations survive termination indefinitely, and you must return all copies on request. The Company would not provide this information but for these confidentiality obligations, and breach causes irreparable harm warranting injunctive relief.
5. Non-Solicitation, Other Programs & Cross-Sponsoring
5.1 Participation in Other Programs
During the term you may participate in unrelated income activities, but you must keep any other direct-selling, network-marketing, or competing-product activity strictly separate from your Anovité business, and you may not promote it to, or through, your Anovité Organization, at Anovité events, or on channels you use for Anovité. The Company may apply heightened restrictions to senior leaders, who receive additional confidential information and compensation, by rank as specified in the Compensation Plan or applicable Addendum.
5.2 Non-Solicitation
During the term and for 6 months afterward (and 12 months for senior-leader ranks), you may not directly or indirectly recruit or solicit any Anovité Associate, Customer, or employee to any other direct-selling or competing program. “Recruit” includes any attempt to induce, including indirect approaches and targeting through social media. Because the field is dispersed across markets, this restriction applies nationwide and across all markets in which Anovité operates, to the extent enforceable.
5.3 Cross-Sponsoring & Targeting Prohibited
Enrolling, or attempting to enroll, a person or entity that already has an Associate Anovité Agreement in a different line of sponsorship is prohibited, as is using a relative’s name, an entity, or any artifice to do so. You may not disparage other Associates to entice a change of sponsorship. Disposition of any improperly developed Downline is in the Company’s sole discretion, and you waive claims arising from that disposition.
5.4 Change of Sponsor; Cancellation & Re-Application
Sponsorship changes are strongly discouraged and generally permitted only to correct an enrollment error reported within the first 30 days. Otherwise, to change organizations you must voluntarily cancel and remain fully inactive for 6 months before re-enrolling, and your former Downline remains in its original line of sponsorship.
6. Sales Requirements
Eligibility for commissions, bonuses, and rank advancement depends on meeting the personal and organizational volume requirements in the Compensation Plan and on genuine sales to end consumers. There are no exclusive territories and no franchise fees. The Company may audit accounts and orders and may withhold commissions pending investigation of suspected manipulation.
6.1 Active Status & Grace Period.
You are Active in a commission week when you hold at least 50 PQV within a rolling five (5)-week period (the current commission week plus the prior three).
6.2 Volume Carry-Forward.
While you remain Active, unmatched Bonus Volume in each leg carries forward from week to week with no cap. If you become Inactive, all accumulated, unpaid Bonus Volume in both your left and right legs is forfeited (reset to zero) and does not carry forward. Returning to Active status restores your ability to earn and to accumulate new volume going forward, but does not restore volume already forfeited.
7. Bonuses & Commissions
7.1 Qualification & Payment
To earn, you must be Active and in good standing. Commissions are paid per the Compensation Plan; the Company may set a minimum payout threshold at any time, currently $5, accruing smaller balances until the threshold is met. Accepting any commission, bonus, award, or incentive constitutes agreement to be bound by the then-current Contract.
7.2 Adjustments, Clawbacks & Chargebacks
Because commissions are based on actual end-consumer sales, when product is returned or refunded the related commissions are reversed and may be deducted from current or future commissions, or recovered directly. The Company may assess a chargeback fee of $25 per disputed transaction, deduct it from commissions, and suspend accounts with unresolved chargebacks. Report suspected commission errors within 30 days; the Company is not responsible for errors not reported within that window.
7.3 Reports Provided "As Is"
Volume and genealogy reports are believed accurate but are provided “as is” without warranty; to the fullest extent permitted by law the Company is not liable for losses arising from reliance on them. Your sole remedy for dissatisfaction with the reporting tools is to stop using them.
8. Product Guarantees, Returns & Buybacks
8.1 Money-Back Guarantee
Anovité offers a 30-day money-back guarantee on your first order. If you are not satisfied with your first order, you may request a full refund of the purchase price within 30 days of the order date. This covers your entire first order, including any kit or product pack, and you are not required to return the product. Products with a genuine quality defect are eligible for a refund or replacement regardless of order. Shipping and handling charges are not refundable. Statutory cancellation and cooling-off rights (Section 8.2) and the Associate inventory buyback on termination (Section 8.3) apply in addition and, where the law requires, override any limitation above.
8.2 Statutory Cooling-Off / Right of Rescission
Customers and, where applicable, Associates have the cancellation/cooling-off rights required by their jurisdiction, which may exceed the guarantee above. You must honor these rights, inform buyers of them at the point of sale, and provide compliant receipts. Specific periods are set out in Section 10.5 and each Country Addendum.
8.3 Associate Inventory Buyback on Termination
On termination, you may return Resalable product and sales aids personally purchased from Anovité within the prior 6 months for a refund of at least 90% of net cost (less shipping and any commissions previously paid on those items). This buyback right is mandatory in many jurisdictions and is provided to all Associates regardless of reason for termination
8.4 Procedure for All Returns
For a first-order satisfaction refund, no product return is required: contact Customer Support within the 30-day window and the refund is issued to the original payment method (excluding shipping and handling). For a product quality claim, Customer Support may request reasonable proof of the defect (such as a photograph) and, in some cases, return of the affected item. Any physical return that is required — for example, an Associate inventory buyback under Section 8.3 — requires a return authorization (RMA) from Customer Support, must be sent within the stated window in its original packaging, and is refunded to the original payment method. Market-specific procedures appear in the applicable Country Addendum.
9. Responsibilities of Associates
- Support & training: sponsors should provide bona fide support and ongoing training to their Organization and may not charge for required Anovité training.
- Keep details current: maintain accurate contact, address, and tax information.
- Compliance monitoring: take reasonable steps to ensure your Organization does not make improper product or income claims.
- Report violations: report suspected Policy violations to the Compliance Department in writing with supporting detail.
- No disparagement: direct constructive criticism to the Company in writing rather than disparaging Anovité, its products, plan, people, or other Associates in the field.
10. International & Global Operations
10.1 Markets Must Be Officially Open
You may conduct Anovité business only in markets the Company has officially announced as open, and only in compliance with that market’s Country Addendum. You may not sell or ship products, enroll Associates or Customers, hold meetings, or otherwise conduct business — including pre-launch or “pre-enrollment” activity — in any market that is not open. This protects every Associate’s equal opportunity to expand and keeps the Company compliant with local registration, product, tax, and customs law.
10.2 Market-of-Residence Rule
You operate in your market of residence using the Country Addendum for that market. Selling into another open market is permitted only as that market’s Addendum allows, and never into an unopened market. The Company may designate “seed,” “sponsoring,” or “NFR (not-for-resale)” arrangements where local law permits.
10.3 Governing Language & Translations
The Contract is published in English. Translations are provided for convenience; unless a Country Addendum designates a local-language version as controlling (where local law requires), the English version governs in the event of a discrepancy.
10.4 Currency, Pricing, Taxes & Customs
Prices, volumes, fees, and commissions are set per market and may differ by market and currency. You are responsible for compliance with local consumption taxes (VAT/GST), import duties, and customs rules. The Company may withhold or remit taxes where required and may convert commissions to local currency at rates it reasonably sets.
10.5 Consumer Cooling-Off Periods (Summary)
Cooling-off and cancellation rights vary by market and are set definitively in each Country Addendum. The table below is an illustrative, non-binding summary for counsel to verify and finalize — it must not be relied upon until confirmed.
| Market / Region | Typical consumer cancellation window | Notes for counsel |
|---|---|---|
| United States (federal FTC Cooling-Off) | 3 business days for qualifying sales ≥ $25 (off-premises) | Plus state-specific direct-sales statutes; some states longer. |
| U.S. — select states | Up to 15 days (e.g., ND for some buyers) | Confirm AK, ND, MT distributor-specific rules. |
| European Union / EEA | 14 days (distance & off-premises) | Consumer Rights Directive 2011/83/EU; distributor-as-consumer analysis needed. |
| United Kingdom | 14 days | Consumer Contracts Regs 2013; trading-scheme rules also apply. |
| Canada | 10 days (varies by province) | Direct-sales legislation is provincial |
| Australia | 10 business days (unsolicited) | Australian Consumer Law; ACCC oversight. |
10.6 Local Product, Labeling & Claim Compliance
Products may be sold in a market only after they meet that market’s registration, ingredient, novel-food, labeling, and claim requirements. The approved product list and the permitted/prohibited claims for each market are set in the Country Addendum. You may not import, repackage, relabel, or sell products not approved for your market.
10.7 Trading-Scheme, Direct-Selling & Anti-Pyramid Registration
Anovité will register or notify under each market’s direct-selling, trading-scheme, and anti-pyramid regime as required, and may join the local direct-selling association and self-regulatory body. You must operate consistently with those requirements.
10.8 Anti-Corruption, Sanctions & Trade
You must comply with anti-corruption laws (including the U.S. FCPA and the UK Bribery Act), economic-sanctions and export-control laws, and anti-money-laundering rules. You may not offer or accept improper payments, or transact with sanctioned persons or jurisdictions.
11. Data Protection & Privacy (Global)
Anovité and its Associates handle personal data of Customers, prospects, and other Associates. You must process personal data only as needed to operate your Anovité business, keep it secure, honor individuals’ rights, and comply with all applicable data-protection laws, including:
- EU/EEA: the General Data Protection Regulation (GDPR);
- United Kingdom: the UK GDPR and Data Protection Act 2018;
- United States: applicable state laws (e.g., the CCPA/CPRA in California) and sector rules;
- Canada: PIPEDA and provincial equivalents;
- Other markets: the data-protection law named in the applicable Country Addendum (e.g., Brazil LGPD, Australia Privacy Act).
As between the Company and you, the parties will agree the appropriate controller/processor or joint-controller roles and any required data-processing terms in the Country Addendum. You must not retain or use genealogy or Customer data after termination (see Section 4), must honor opt-out and erasure requests, must comply with anti-spam laws (e.g., U.S. CAN-SPAM, Canada CASL, EU/UK e-privacy rules) and “do-not-call” and telemarketing restrictions, and must report any personal-data breach to the Company promptly.
12. Discipline, Dispute Resolution & Remedies
12.1 Disciplinary Sanctions
Violations of the Contract or applicable law may result, at the Company’s discretion, in one or more of: a written warning; a requirement to take corrective action; a fine; suspension or loss of commissions, rank, or back-office access; reassignment or removal of Downline; involuntary termination; and legal action for monetary or injunctive relief. The Company may withhold commissions during an investigation.
12.2 Grievances Between Associates
Associates should first attempt to resolve disputes with one another, then escalate unresolved matters to the Compliance Department, whose determination the parties agree to accept subject to the dispute-resolution terms below.
12.3 Governing Law & Forum (U.S. baseline)
For U.S. Associates, the Contract is governed by the laws of the State of Utah, without regard to conflict-of-laws rules, and disputes are resolved as set out below. For Associates outside the U.S., the governing law and forum are those specified in the applicable Country Addendum, which control over this Section.
12.4 Mediation & Binding Arbitration; Class Waiver (where enforceable)
Except where prohibited by applicable law, disputes that cannot be resolved informally will be submitted first to mediation and then to binding individual arbitration before American Arbitration Association seated in Salt Lake City, Utah, under its then-current rules, and each party waives any right to participate in a class, collective, or representative action. Either party may seek injunctive relief in court to protect Confidential Information, trade secrets, or intellectual property. Nothing prevents a party from reporting conduct to, or cooperating with, a government agency.
12.5 Limitation of Liability & Indemnity
To the fullest extent permitted by law, the Company is not liable for indirect, incidental, consequential, special, or punitive damages, and its aggregate liability is limited to the commissions paid to you in the prior 12 months. You indemnify and hold the Company harmless from claims arising out of your unauthorized representations, your breach of the Contract, or your violation of law. These provisions survive termination.
13. General Provisions
- Entire agreement: the Contract is the entire agreement and supersedes prior representations.
- Assignment: you may not assign or transfer your business without the Company’s prior written consent and satisfaction of the transfer conditions (good standing, right of first refusal, qualified transferee, fees, and any waiting period); the Company may assign freely.
- Succession: on death or incapacity, the business may pass to a qualified successor who executes a new Agreement and meets all requirements, upon submission of appropriate legal documentation.
- Survival: Sections 3.4, 4, 5, 8.3, 11, 12, and 13 survive termination.
- Notices: the Company may give notice by posting to the official site or back office, by email, or by other reasonable means.
- Headings: headings are for convenience only and do not affect interpretation.
